Design a web-site, optimization of search systems and laws, or Inharmoniously.
You read and hear about it all time. Someone advises you to use the certain way
because it is unique a true way. Therefore you start it to use, and only to
learn, that your originally used way was good enough or even even better, than
this. You can feel, that from lectures. You can even feel, that do not
know, who can be trusted.
I think, that Aaron Uolla's post in the blog SEO Book which Bad advice which
sounds enough " referred to ", was provocative enough. Last time, when I
it looked, there there were already forty comments. It has obviously injured
deeply. Aaron wrote about such things as " People speak in language ideal
because they are bought on harmless lie which uplifts their and other people on
top of social networks ", or " Professionals wish to force to seem the trade
more difficultly, than it is ??¦ " and " Many people possessing authority, can be
considered only with own outlook ".
After that it results the list of some advice which do not like it. Each of them
is widespread enough. For example, such as " Create the web-site for users,
instead of for search systems ". At Aaron and other participants of discussion
is enough the big list of advice offending them. One of them - never a stopping
battle in occasion of the established or unstated sizes and accommodations of
elements of a site.
That here I always not so liked, so it that it is necessary to align attention
to the user and thus on marketing of search systems which can be both black, and
white, that is observing corrected or not observing. I assume, that people would
like, that it have told, that it is necessary to do and how. It not those
dimensionless trousers which approach all successively. How someone can hope to
create design which will approach any? I prefer to search for the general rules
and things in common all over again. After that I can adapt for requirements of
the customer.
To be based it is necessary on requirements of the customer. Not on own taste,
not on search systems and not on the user.
I always can usually tell, when the web-site is created under search systems. It
is not meaningful for people. That is exist a web-page which have no sense for
search systems or readers but which a visual number address to target groups
which not only like to look, but also prefer usually visual number. We often
hear a rule " Avoid because search systems cannot perceive it ".
Search systems not always are the target market. What is the main priority for a
web-site? Use which does not demand efforts. There are ways of promotion a
web-sites which use and images. Instead of being afraid or create to
itself any restrictions fed by hearings, I prefer to investigate various
variants.
I also admire a phrase " Create the text for users, instead of for search
systems ". In all ways create design for people. But let's find out, at whom you
aim the texts and to whom intend that should work on your purposes. To you will
carry that that works for people, also works and for search systems, especially
in business of approachibility of target group.
Reasons concerning design become the increasing problem in case of large sites
which should not offend people with a various cultural level. When you collide
with it, more and more than time is spent for studying of habits of users and
acceptance of various criteria for various groups. For example, if date shows by
means of various ways, whether begins to irritate it 80 percent of your readers?
Whether there are such design decisions which can try to satisfy various groups
of people and thus to remain optimized for search systems?
Certainly, happen. The harmless lie which never appears the truth, consists that
" the web-design is easily ". It is the truth only for those who is skilled
enough. If you hear, that someone so speaks and suggests to make design for
hundred dollars, escape from it. There is a high probability of that the
designer in general never heard about design on the basis of requirements of the
customer.
I was asked today by someone during conference, whether I criticize design of
sites. I have told, that was not present. I am done not excitedwith that the
designer of a site chooses a black background and at it animation is scattered
in five places on all main page of a site. If it corresponds to business
requirements of the customer it is fine. If this design meets the requirements
also to needs of the target market, it too is good. If it promotes conversion
and a high rating, it is remarkable. I not the judge and not strict jury.
However I represent interests of business concerning a web-standards. I can
specify things, which designers could not consider at all, for example, users of
mobile phones, people with bad sight, those who cannot use the mouse, and on a
plenty of other widespread problems which are often ignored. You can accept your
sales and the traffic which at you are, but what you will do, if I to you shall
tell, what in case of fulfilment of the certain actions your sales and the
traffic would fly up upwards? You could even find out, that you have interested
the new target market because you any more do not exclude it from the field of
vision.
From advice which limit your opportunities of design and suggest you to make
something without a reasonable substantiation and serious data, you should steer
clear. Always remember the priorities and the purposes of yours a web-site and
support them constantly as the protective means. Techniques and experts which
will help you to reach these purposes, is what you will want to receive.
However all aforesaid at all is not a rule for any other site.
19.03.2007. 13:35
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