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Home · SEO Information · SEO any more will not be such as earlier



SEO any more will not be such as earlier

The expert dear in world SEO, the head the Internet-marketing of company Enquiro, Is proud, interfering with discussions of myths about SEO, has come to horrifying outputs: SEO, in that sort which we know him costs on a threshold of radical changes. Changes are inevitable, and SEO-experts can soon remain with the divided trough.
starts from the statement, that natural optimization under retrieval systems still is not dead, as some distributors of myths about Doomsday SEO. SEO approve is not simply alive, but also becomes more significant as universal results of search will appear for a roadside.

??¦ the current paradigm of one inquiry, one page from 10 main results of search is saved (organic SEO). Actually, all industry SEO leans on this paradigm. Right now, hunting behind references, optimization, competitive investigation and all rest are aimed at support of hit in first ten in the main results of search.

But what happens, if suddenly does not become any certain ?« first tens ?» if each result of search becomes individual, grounded on your geographical position, your last history of search, your behaviour or preferences which you have shared with retrieval systems? Here to what the concept of search ??¦ slowly slides

The geotargeting, the personified results personify ?« death SEO ?», speaks. At least, if and not death the basic change of the concept is absolutely exact.

Summing up, traditional concept SEO which follows a set of the principles aimed at promotion of a site in the main positions of results of search, is almost the Internet-relic. Retrieval computers, it is diligent results of search for the end user grounded on location, history of search, and personal preferences of the user, will create absolutely new, substantially a unpredictable search tool.

It means appearance of the new tools, the new researches new understend how to reach presence at a lot of the various personified results of search. In the meantime, if the purpose can (which is an overall objective today) is not accessible through current standards and methods hit in the main results of search becomes more important than ever.

Predicted here it is already predetermined. While the accent on keywords was the main law ?«professionals SEO should direct the attention to the end user - each unique end user. For this purpose it will be necessary to consider scripts, to study types of individualities, to research promptings ??¦ All this will make SEO closer to traditional marketing where precise psychological concepts is necessity just as knowledge of subtleties of planning of keywords.

14.03.2007. 18:09

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