Web Design and Promotion Site

Optimization of reference campaign

Know, how it is possible to achieve high positions in search systems for your site and to receive the target traffic? Probably, you already know the answer: an exchange of references.

The set of references from authoritative resources on your site will give it high positions in search systems. Moreover, these references will result to you the target traffic.

To receive references to your site, you should write to managers of other sites with the request to put mutual references. However, after you have written hundreds inquiries to put the reference, you start to realize, that have never received the positive answer.

Why so occurs and how to make reference campaign more effectively? Simply look at successful campaigns on an exchange of references. All of them have some the general principles:

1. Before to ask someone to put the reference to your site, put the first the reference to a site of the possible partner. If you to the first give something to the potential partners on an exchange of references it is very probable, that they will love you and will put the reference to you.

2. Inform the potential partner on an exchange of references where they can see the reference to the site.

3. Pages with references should be easily accessible. Do not bury mutual references in depth of a site, and allocate it a visible place.

If visitors cannot find the catalogue of references, looking through your site, the reference placed in this catalogue of references, means for the potential partner on an exchange of references not much, hence they will not want to put the reciprocal reference to you.

Despite of fashionable trast, you will not lose visitors, having the good catalogue of references. If your catalogue of references is useful to the visitor, it necessarily again will return on your site.

If you till now do not trust in it, can open references to your partners in a new window then your site will remain still opened.

4. Be convinced, that pages of references look adequately. It is important, that your catalogue of references had qualitative design and was pleasant to an eye of the visitor.

If the reference to your partner costs on attractive page it greater value will give to it, instead of references with not nice to it of a page.

5. Encourage your partners to an exchange of references. For example, sites which have put on you the reference, you can put in the beginning of the list of references, having marked ??? it is recommended! ???.

6. Be polite in letters. If also there is any most important factor of success of the letter with inquiry of an exchange of references it can be formulated so: make so that your letter did not look as a spam.

It is important, that the inquiry about an exchange of references contained the personal reference to the owner of a site. Add a few words about the site of your potential partner on an exchange of references. It will give it confidence that you have really visited its site.

For this reason mass dispatches of inquiries on an exchange of references do not work. A spam personal that is why does not work.

7. Specify the full contact information (down to contact phone) in the letter with the offer on an exchange of references. It will add to the letter part you and will allow owners of sites to leave easily with you on contact to discuss in details cooperation.

If you will take into consideration this advice, that, for certain, receive enough the big percent of the response to your offers.

12.03.2007. 10:59

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