What is the promotion?
In today's clause we shall talk and reflect on a theme of promotion. In this
case promotion is understood not as promotion in general, namely promotion a web
of a site or any project (the Internet of shop, a forum, etc.). So, that all
from itself is represented with this promotion.
Let's give brief definition of promotion of a site. If the words it will sound
approximately so: promotion are certain manipulations, actions with a site with
the purpose of increase in its attendance, look in the Network, and, finally,
promotion of a site is an additional income of the company (if to mean sites of
the companies, firms). Certainly, at illiterate promotion it is possible take in
a site I shall appease money and result expected to not receive. But it is
possible to receive result and not bad if to approach to business with mind or
to trust in professionals.
Now we shall talk about the reasons of promotion though we already almost all of
them have mentioned:
1. Promotion is accordingly new clients for the company and as a result,
promotion is an additional profit of the company.
2. Promotion is a parameter of visibility of a site in the Network. If the
person even will never buy the goods of this company (on a sort of activity, by
a social status and on other.), that, seeing and noticing a site in the Network
it will have the certain stereotypes, the certain opinion on the company.
3. Promotion is a parameter of professionalism. If you in the shortest terms
could untwist a site up to a due level in the competitive network environment if
you could make it legal ways and if popularity of a site grows or remains at a
stable level ??” you can consider yourselves as the professional of the business.
To whom is one-day popularity necessary?
4. There is also many other things the reasons which induce people to untwist
their projects. About them we shall talk in other clauses.
The majority of visitors on a site come through search is all it is known.
Therefore I consider due to bring to a focus to aspect of promotion of a site
for search systems. The site should be optimized first of all for search system,
have the least size and not try to be ahead of a planet of all illegal ways. The
last can strongly affect attendance and prestige of the company to all.
Here main principles of optimization of page (as each page demands an individual
approach by way of promotion) for search:
1. The page which you optimize for search systems should be ended, and should
not be empty. Various inscriptions ?« Under Construction ?» only will spoil
business. Try to not index such page and in general to not spread yet on a site.
2. Use tag <title> </title>. Try to bring in it the most as more as possible
informative words describing given page (!). For all search systems this heading
uses a priority before keywords and description. But it is not necessary to do
its too long.
3. Presence in a code of page tags <meta>, comprising the description, keywords
and much another useful for search systems information is obligatory. More in
detail about tags <meta>
4. The majority of search systems pay special attention to the first several
lines going right after of a tag <body>, therefore try to have keywords as it is
possible more close to a tag <body>.
5. The keywords which are being the text of page and describing the given page
try to use more often and occasionally them to allocate, for example tags <b> </b>;
<strong> </strong>.
6. Search system do not distinguish graphic objects, therefore if your keywords
are in figure use attribute alt a tag img.
7. Do not type keywords letters of the TOP register needlessly.
8. Points and commas press to a word behind which they cost, after them put a
blank.
9. Search systems have some complexities at indexing sites with frames. Try to
not use them.
10. The size of page. It also the important parameter. We now do not speak, what
editor you edit a code, but in the end of work you should lead a code of page to
the minimal size. That is: to clean blanks, empty lines, to do lines not less
than 10-20 signs ??” the size decreases enormously: at 2-10, sometimes and in 15
times. The minimalism too influences promotion and to the search robot (boat) it
will be much easier index page and a site will be loaded for few seconds (we
while about the schedule do not speak). The economy should be economical, and a
code ??” minimal.
All these listed remarks can essentially affect promotion and results of
promotion. Promotion of a site ??” a thing complex and not easy. Today all becomes
more complex to untwist a site in the legal ways, principles of work constantly
vary, therefore even now at promotion of a site of value of the some people <meta>
can not have at all value for some search systems.
I hope, what the ideas resulted above on a theme ?« How to untwist a site? ?» Will
help you with not easy business of promotion of the site and become a basis of
constant and stable inflow of visitors (clients). But it not all. Promotion of a
site has many unevident things which use on sites of only certain subjects and I
think, concerning promotion and promotion of a site we still not time shall meet
on pages of our site.
15.05.2007. 20:43
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