Seven mistakes which it is necessary to avoid at a writing of the text for the Web
If you want, that your potential clients read texts on your site, you should pay
to the maintenance of a website to the person attention because the text which
prepares for the Web differs from the text in printed editions. It is known,
that 79 % the Internet of users look through pages, instead of get a grasp. It
means, that we should will take care of that that they all the same will read
through, was useful for them. Do not do mistakes.
Mistake 1. Flesh in the beginning of a site
The site should make bright first impression, but not by means of flash which
web-designers is pleasant to much, they think that it abruptly. Actually
visitors of a site hate flash and at once search for the reference " To pass
prompt ". Because flash the roller is an obstacle in a way to reception of that
information behind which it has come on a site. The visitor does not know, than
the information on your site is better, than on millions others, flash will rise
on a way, and the visitor will easily leave on other site. Forget about flash,
fill a site with the helpful information is better.
Mistake 2. There Are no clinging headings
In printed newspapers or magazines we all over again dart a glance at pictures
and illustrations. In the Internet all not so. Researches have shown, that first
of all a web users see heading - scan page literally that the sight has stopped
on words clinging it. Just for this purpose headings and subtitles serve - they
will prompt the user looking through page about what the text, and it should not
go deep into the maintenance. It is similar to a brief table of contents of all
page! Headings draw attention. The first subtitle should designate a problem
from which the visitor has come on your site, the second heading should cry out
to it — « Here the decision! ». Thus from headings the reader receives
representation about what this page and if it has swallowed this hook, it can
return and completely read through a content of page.
Mistake 3. A greeting « Welcome to my site »
If your site you simply lose real advantages begins with this phrase. It can
appear first and last phrase which will be read through by the visitor. Do not
forget, for what the Internet users send on your site. They were resulted with
something, that is necessary for them, instead of you. Find out, that it is
necessary for them. Describe on the page of benefit which it will receive, or
use emotions. Visitors should know, that they are in good hands or that they
have made successful purchase. Gain them. Convince them by means of the concrete
text in which benefits and advantages are described all.
Mistake 4. Absence of keywords in the text
Here all is simple. The Internet users write in search systems keywords and
phrases. Search systems give out the list of sites corresponding inquiry. Users
are inclined to choose the sites which are being the beginning of the list.
Search systems have above in the list sites with corresponding keywords. They
find such sites, looking through the text on a web pages. It is clear? Then
define, your potential audience will type what words to find your site. These
words need to be used in the text.
Mistake 5. Not enough an empty place
You can direct the sight anywhere. Only if to a sight is where to proceed. Do
not litter page with a lot of unnecessary options or heavy which is long loaded.
Use an empty place to lead the reader through the text from the beginning up to
the end. Remember, that reading from the monitor tires eyes. Reading from the
screen on 25 % more slowly, than reading on a paper, therefore is known, that do
not strain visitors. Break the information into small portions, use the short
sated offers. In one paragraph there should be only one idea. And lists can be
used in a plenty, in fact never you will guess, which of them will transform in
the magic image of the reader into the buyer. Make the text accessible to fluent
viewing.
Mistake 6. The boring text
Your text will collide with serious tests. Visitors will not read it, yet will
not want. Your problem will be in that something is constant them to involve and
interest. Allow to share a secret which to me was told by great expert in
marketing Zhozef Shugarman, - the purpose of the text in forcing you to read
through the first offer. It should force to read through the second. Three times
the offer should force to read through the following and so on.
Know as earlier when there was no fire service, transferred buckets with water
on a chain? Inhabitants of village during a fire were built in a chain on all
street up to a place with water and transferred buckets for fire extinguishing.
All occured harmoniously, briskly and without delay. When will write the text
for a site, imagine this picture. And each offer will conduct you to the
following.
Mistake 7. Underestimation of importance of the text
The text on a site describes your goods or service and induces the reader to any
actions. But the most valuable in the text is its ability to construct long
attitudes with the reader. Even if you are not present beside, the text works 24
hours per day, 7 days in a week. The good text is easy, informative, adjusts
communication, raises trust and loyalty. The text can get deeply into
consciousness of an audience. If you managed to create such text, you should not
stick to the reader with phrases about that any more as your product or service
is good. The reader will be available to purchase!
Comments (0) 17.05.2007. 20:51
