Yahoo changes a technique of calculation of advertising displaysThe company promises, that now advertizers will pay off for that advertising
which was seen by the spectator, instead of for that, that has given a server.
The new technology of calculation of displays will allow to facilitate
considerably a life of advertizers, in particular – those who buys displays of
the banners shown in pop-up windows.
When the usual advertising server registers call on a site of the user, he
sends him a javascript-code, ordering to open a new window and write in him
advertising, puts a tick in the column is shown and sends the advertizer the
check. And that the pop-up window has been successfully beaten banner "Operas",
Firefox or any popular superstructure for MS IE, at all does not excite it.
Now to such "empty" displays the end has come, informs CNET
01.04.2007. 00:57
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