The brief description of the basic ways of promotion of a site on the Internet
There is a set of ways to lift a site on the Internet. In this clause we shall
describe the most important and the basic, what each owner of a site should know.
Choice of the domain.
The domain is the address of your site on the Internet, for example:
www.mysite.com, where mysite this domain name. The domain name should contain
your most basic keyword, or a slogan. Then optimization in many respects will
become simpler.
Keywords and phrases.
Keywords are now used in all search engines (Google, Yahoo, MSN, etc.). They are
necessary for display of your site to users, at input chosen by you key in
search inquiry. Therefore to their choice it is necessary concerns with special
attentiveness.
Meta tags.
It is one more way to declare search engines about the site. To use meta tags it
is necessary accurately, it is not necessary to repeat the words entered at
registration in search system. Is better to insert here the brief description,
or heading of a site.
Indexation.
Search robots travel on ?« a world web ?» constantly, they constantly follow under
the found links and index all pages accessible to indexation. You should
optimize your site under search robots, i.e. whenever possible to not use Flash
animation, JavaScript, etc. The more pages index the robot, the there will be at
you an attendance more.
Exchange of links.
Accommodation of your link on other resources of the Internet will help search
robots to reach your site more quickly. In some cases to you will have to place
the reciprocal link to a site. Then efficiency goes down. Is better to place the
link meek since because of a plenty of links on your site the robot can give
your site a low rating.
Rating of pages Google (Page Rank or it is short PR)
PR is a rating of your site on the Internet. He can change from PR0 (least) up
to PR10 (highest). He depends on many parameters of your site, for example from
quantity of links to your site from other resources of the Internet, from PR a
rating of resources on which there is a link to your site, from quantity of
visitings, etc. He is calculated under complex formulas. Also the major
parameter for PR is optimization a site under search robots.
14.04.2007. 15:40
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