Selection optimum keywords for your site
Practically every day we type the text in search systems and they give out to us
huge quantity of sites by our inquiries. And you will naturally not visit all of
them, but only first rub-four pages. If you will not find that is necessary for
you naturally will change the inquiry, i.e. will enter other keywords or phrases
for search. And how many the same people as well as you in the world now sit in
front of the screen of the monitor and enters the same search inquiries for
search of the same information. The most popular sites by search inquiries will
be deduced in the beginning of the list, and the new, not untwisted sites
naturally will in the end. Therefore right after opening of your site of
visitors at you will be very little. The first, that you should make it
competently pick up keywords after which input search systems will give out your
site. At first sight all seems extremely simply: to pick up some words
corresponding subjects of your site and all. But it not so is simple.
In this clause we shall tell to you as it is possible to sell a wedding dress on
the Internet, using a web-site. The site with a photo of a dress, and this site
recently opened is given to us, i.e. at all we do not visit. You have thought
over all up to last trifles, search robots index your pages, what further?
And further there is a selection of keywords for search systems. Straight off it
is necessary to write them never. It is better to take a leaflet of a paperor to
open any text editor and to write there all words with which at you your site
associates. It is possible to make phrases of some words. It is desirable to use
on two-rub words on a phrase. The majority of people already know, that if will
write in search systems one word they will receive thousand sites unnecessary
them. Therefore they enter on 2-10 words. For this purpose phrases also are
necessary.
After you have written the list (it should consist of fifty words and phrases,
it is not less) you should check up each word, whether it approaches on subjects
with your site, whether easy work contains on the site, etc. It not. But
remember, that thousand people, probably, search to itself for a wedding dress
and such site as at you and if they will get on it you can conclude the
successful transaction is necessary to them.
Now we shall paint all actions under the order:
1. Sit down, and easy think. Then write down on a paper or in any text editor
all words which occur at remember about your site, a dress, purchases and all
that is connected with it. Then look at the list and combine some words that
phrases have turned out.
2. Look at your production or on services which give and try to make of your
keywords the name for a site.
3. Ask the members of family, colleagues, friends what they would enter
inquiries in search systems to find such services, or to buy your production.
4. Look at the competitors on keywords. Look, what of words are displayed at you
on pages and in meta-tags.
5. Use both specific, and usual words. For example, if you sell a wedding dress
on a site you should use the words connected with wedding: a honeymoon, wedding
rings. In fact your problem to involve visitors whom everything interests that
is connected with wedding where your wedding dress enters also.
6. Do not forget about the words written with mistakes. Often people printing
quickly suppose mistakes in words, basically pass some letters. You should be
considered and dropped it a line with spelling errors.
7. If your site is connected with the certain geographical region to you follows
will include its name in the list, for example: « Wedding dresses in Los Angeles
». Since if people need for something to buy, they will search for it in
immediate proximity from the house that it was not necessary to overpay for
delivery.
8. Use as some forms of the same words, for example: consultation to advise, the
adviser.
9. Do not use the SPAM. Do not include in the list of a word which do not
concern on subjects to your site, but which people more often, than others enter
in search systems, for example such as "sex", is free-of-charge", etc. usually
search systems give such sites a low rating and put in the end of the list.
10. It is necessary to change and supplement the list of keywords periodically.
To understand as it to do re-read items 5, 6 and 8.
16.04.2007. 20:51
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