The new system of contextual advertising has increased profit Yahoo
After company Yahoo has started new system of classification of contextual
advertising, Internet users began to look through advertisements much more often.
To such conclusion send analysts of firm comScore, specializing on marketing
researches, informs InfoWorld.
According to the report comScore, for a week from February, 5 till February,
11th the quantity cliks on advertisingreferences which are displayed in results
of search, has grown on 5 % concerning parameters during from January, 29th till
February, 4th. Next week, from February, 12 till February, 18th, the number
kliks has increased already for 9 %.
The system of classification of contextual advertising has been started in the
USA on February, 5th current year andis a part of a new advertising platform
under name Panama. This platform was in a stage of ?±?µ?‚?°-testing since October of
the last year, and has been opened in December. Cursor Panama precisely analyzes
the maintenance of each on-line page, and now that advertising which most
corresponds to a content of looked through page is shown to users.
Yahoo assigns on Panama greater hopes as the platform gives to users set of new
opportunities. In particular, the flexible system of rotation of advertisements,
a complex of adjustments for the maximal increase in relevance of announcements,
planning of the budget and efficiency of an advertising campaign areoffered
advertizers. The advertizer now can test, how much effective it will appear
accommodations of announcements by different search inquiries and regions.
In Yahoo hope, that start of new advertising platform Panama will help the
company to catch up with the main competitor - Google - and to increase more
from Microsoft. In the past financial successes Yahoo left much to be desired by
year: because of a plenty of minor projects and absence of precise strategy of
work cost of actions of the company was reduced to 30 %. In December Yahoo has
lead large reorganization and has changed administrative structure. And in come
to year Yahoo it is measured to change business-model and to concentrate on
musical and videoservices.
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