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Psychological laws of perception of advertising texts

Knowledge of psychological laws of perception of advertising to the designer to not manage, that is why you need to familiarize even with the cores:
1. For advertising the goods to the individual consumer enough two-three arguments.
2. Three times the headings of advertising texts containing less of six words are better remembered.
3. Font registration should correspond to the advertised goods (the font of advertising of linen, naturally, should differ from a font of advertising of electronic technics).
4. The font with monograms or Gothic is more preferable to advertising antiques, the goods of historical and art value.
5. The advertisement on a color paper (a yellow, orange background) influences the spectator more effectively.
6. It is necessary to pick up an optimum color combination of a background and a font. Black letters on a white background - at all the best variant. Are not bad looked green on white, red on white.
7. The text in an ellipse is perceived more favourably, than in a square or a circle.
8. It is better to allocate the detachable coupon a dashed line or punching. Such coupons cut out much more often, than allocated by a continuous line.
9. Europeans read from left to right, therefore the right party is remembered better (the sight there stops). The top part of page, in turn, is read with greater attention.
10. Advertising in volume on page is perceived better, than advertising in half page.
11. Moving advertising is more effective static.
12. The consumer, considering advertising, is capable togather to keep in sight no more than five-six words provided that they are logically interconnected.
13. The line of the newspaper or journal announcement should be not longer than eight centimeters.
14. The beginning and the end of the advertising text is perceived better, than the middle.
15. Recurrence - the most effective means of influence of advertising (four-seven repetitions).
16. Avoid negative associations (the image of the suitcase which has escaped after wreck of the plane, at all does not stimulate purchase of suitcases).

14.05.2007. 20:39

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