Site - do not allow itself to dry up!
Having created and having placed in the Network the site, any web-???»?°???µ?»?µ?†??
should reflect on advertising. The typical mistake of many beginners consists
that after registration of the address of a site in search and rating systems
all activity in this direction stops. Therefore it is no wonder, that many
useful and important resources "hang" on the Internet " a dead cargo ".
Naturally, after sleepless nights when you pored over web-pages of your site,
made all efforts to place it in the Network and to register, - there is a strong
desire to have a rest. It seems, the main thing is already made, and here the
Internet will start to work on you. But do not give in to self-deception. All in
this direction can be compared your advertising and marketing activity to how
the ancient person laboriously supported fire.Certainly, that the fire burned
brightly and near it was warm, it would be necessary to take care beforehand of
fire wood - otherwise you will freeze, and if it will not lead to a lethal
outcome - that you will be ill in no time. In the Great Network all is similar:
do not sleep- you will freeze. Will not be active and, your resource "will
wither", and at last, will die. Therefore, as soon as you have created a site,
throw all efforts to its promotion, and cares of it it is necessary constantly.
Marketing-matrix
For certain much familiarly such concept, as marketing-matrix. What is such? A
complex of daily efforts on advertising and promotion. The some people believe,
that in this area will enough be limited to several advertisements. But they are
mistaken. It to not do without the special plan. And here from you it is
required to find true balance between advertising and public opinion. Set of
such elements as the organization of public opinion, advertising and
presentation, - here that is force. Further strategy of "promotion" should be
updated continuously, certainly, in the developed plan of action on process of
your site it is desirable and even it is obligatory to bring corrective
amendments, changes. And here to perfection of a limit is not present.
And be adjusted that you should work indefatigably - here tactics " has come,
has seen, has won " will not rescue. That the information in the Network becomes
outdated instantly, to any advertising action the short century is released.
Therefore in this dynamical world your problem - to be kept in " focus of
attention ". For what try to define a rate of development in which your daily,
weekly, monthly efforts on promotion would be considered: presentations,
carrying out of training seminars, a writing of clauses , it-?»?°???? and
advertising. All this complex of actions will help you to draw the maximal
attention to a site and to keep it at the certain level. Unless it is not
obvious, that the creaking wheel involves more attention!
Presentations. When you have created the site, by all means acquaint with it and
its opportunities of the interested people. Simply advertising here will not
help, here it is necessary to address to presentations. If you have planned
presentation of a commercial site (or a resource belonging the organization) it
is better to lead it at office or in a trading hall of firm to which posesses a
site. For other projects it is possible to use cafe, assembly halls and etc.
Important promotion people and on visiting of a site, and on that they expressed
on it the opinion. As very powerful element of presentation press conferences
serve.
Training seminars. If you offer on the Internet the goods with discounts,
special services or gifts - then to you to not do without the seminars telling
about correct registration of the transaction, the order and ?‚. Theitem
Certainly, will remind the such action presentation. However there is also other
category of seminars. For example, it is possible to lead action together with
the provider - and as a theme to take a question on use of the Internet in work
of business concerns. The technical part, nuances of connection to the Network,
- about all this will tell features of Its work representatives of the provider,
you on an example of own resource, explain specificity of creation and promotion
of web-projects.
Writing of clauses. To involve interest to your web-resource clauses, a note and
various publications will help, and to place them it is possible on pages of
specialized editions, local press, computer magazines and special bulletins. In
a choice of a theme do not limit itself, here there is the widest spectrum, for
example: features of work with web-projects, the characteristic of own resource,
its problematics and the mistakes made by you. The only thing - do not forget to
include yours URL and e-mail.
It advertising. All advertising can be divided conditionally on active and
passive. And, one without another is ineffective, the first should be supported
by the second. Active advertising assumes carrying out of actions with immediate
response, it some kind of a single source of advertising (recollect
announcements in press, in lists of dispatch, any sort of the action and ?‚. Item).
Passive, on the contrary, assumes constant responses to once given advertising (posters,
banners and ?‚. Item). And efficiency is defined by quantity of responses. If on
1000 displays (announcements) is available not less than 100 responses (the
figure, depending on applied methods and kinds of advertising, varies), then for
all of you ????. By the way, now extend the Internet-service which advertise sites
more and more, raising a payment for everyone of cliques on the reference or a
banner- thus the enclosed means as much as possible pay off.
Now we shall understand what such advertising? Any advertising lead outside of
the Network is meant the given word. Here it is necessary to recollect
andannouncements in mass-media, and use of various carriers (transport, clothes
, books and Item), and, certainly, advertising on own production.
I think, now to you it is clear, that it-?»?°???? advertising is that, that is
placed in the Network. It can be laid out on a site, a web-page, e-mail, lists
of dispatch and set of other sources, which distinctive feature - mass character
of visitings. Well, we shall consider the given question more in detail.
First it will be a question of banners. In the Network there is a set of
resources of a banner exchange and rotational banner systems. However before to
place the banner in one of such sources, it is necessary to be defined with
conditions and requirements. According to an average of responses here does not
exceed 4 % (?‚. ?µ. From 1000 visitors on it "are conducted" 40 person), and the
credit of display should make, for example, 20 % (roughly speaking to receive
1000 displays of the a banner, offered on an exchange, it it is necessary to
show to you 1200 times) that is if you are measured to receive in addition 40
visitors, it is necessary to carry out 1200 displays another's. And, that you
could participate in such banner exchange, your page is obliged to be attractive,
that is to involve essential number of visitors (usually not less than 500 in a
month). More often, such actions are ineffective, if only you do not own own
rotational system of a banner exchange written on Java-scripts which allow to
show on a place of one banner up to others 10 and more. Rotation (exchange) can
be made 1 time at o'clock, day, week or 1 time for session ( Second time having
visited page, you will see already other banner). Further those who has placed
own banner in your rotational system, should place yours by themselves.
More effective advertising - text references. They can be used on a course of
the text so, to give more results. When between the web-owner and visitors of a
resource are present confidential, friendship, such advertising it is used in
the form of recommendations.
Some words about lists of dispatch. Here it is important to make a correct
choice. Or define the necessary group (on interests), or orient on that in which
your offer will be considered as additional. The optimum form submission -
recommendations.
(I would tell - not target) sources of advertising bulletin boards and groups of
news can become additional. About them often forget, but personally examples of
sites when the increase in the traffic thus achieved are familiar to me.
Well and, at last, mail. A file of the signature which not everyone love and
often do not use, there can be for the reader more useful, than a letter.
Instead of whether to be united to you with friends, friends and partners in
small association, which members begin to place all in a file of the signature
of the reference to other participants of your association. Similar tactics
especially will approach, when resources supplementing each other are united. We
shall admit, you are engaged in realization of automobileoils then your letter
can contain references to the resources connected with oil filters, and Item
Generally, in the Network virtual advertising agencies are engaged in
accommodation of advertising. Unfortunately, we have not enough of them, also
they work not always effectively. So, the output arises one - the web-owner (web-master)
be united!
21.05.2007. 21:12
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