Advice on creation and promotion of a site
The most problematic step at creation of any project on the Internet is its
promotion. It concerns not only large projects, and even small sites. And, if in
the first case large projects begin with an investment of a seed capital to lift
the project much easier as the part of the finance can be enclosed in carrying
out of a professional advertising campaign. If you are the beginner in the given
business, and money while is not present on such grandiose projects with
advertising support it is necessary to fight long in struggle for popularity on
the Internet. At times in this struggle excellent sites, and not on the fault,
and because of wrong promotion die. Also has put at all in promotion and in the
approach to it. Always there is a number of the circumstances defining, whether
there will be a promotion successful or it will come to full grief.
The main mistake of beginning creators is the wrong purpose at creation of a
site. Never put before itself the purpose to earn on the Internet. You will lose
desire to continue work above the site when will see, that it not so is easy, as
it seemed earlier. The best purpose - to create the best in own way a site most
interesting and beautiful. Thus it is important to give completely at creation
of a site to it the soul and time. Do not think of money froma site or about its
popularity. First create a site. Many the web designer very often start to
untwist not completed sites. Bad in it it is a lot of. First, at visiting such
sites there is a sensation of wretchedness. Secondly, back visitors will not
come. Thirdly, time which the web designer has spent for promotion, is spent all
for nothing as in process of the further creation of a site the information on
it becomes outdated. That description that has been specified in search
machinesand catalogues, any more does not correspond to the validity. Much is
already completed, there were new materials and so on. Therefore all over again
completely create the site, and then pass to a stage of promotion. Thus it is
important to understand, that your site all as waits for updatings and growth.
But already the effect of incompleteness vanishes. Create a site, untwist and
update it.
At promotion of a site it is important to understand, that you never receive
result desirable from it. For example, in one of dispatches the author has
written my multiportal. The quantity of subscribers was about nine thousand, and
the author advised me to expect inflow of visitors on a site. However, as a
result it has not justified my expectations, the quantity of visitors was so a
little, that I it have not noticed them. Speaks what even at greater figures,
the result can be small and on the contrary. Never think beforehand, the result
can not justify expectations.
Now we shall talk that it is necessary to consider at promotion. Returns of
visitors. There is a number of the methods allowing really to raise inflow of
visitors on your site, and new. You need to raise also quantity of returns of
visitors which already were on your site. It is necessary to add, that the basic
traffic on your site will be provided with repeated visitors, therefore make the
site such that to it came back. The same which for the first time send on a site,
will pass on it slightly. Their only small part will return back. Create all
conditions that visitors have returned.
Correct step will be an exchange of references with other sites. It can be sites
with smaller and greater attendance. Try, that the subjects of sites was close
to subjects of yours. For an exchange of buttons or simple references send other
web designers of the offer by e-mail. Always pay to such cooperation the big
attention. From related sites on subjects you will receive appreciable inflow of
visitors. For example, at you a site about favourite musical group (the
biography, songs, photos), and on other site lay chords, ????3 the same group. You
can exchange references, in fact both of a site well supplement each other.
The important stage of promotion is participation in banner exchange networks.
To choose a worthy network will not make for you work, they will give up to you
at the first registration. Can tell, that at you a pier, attendance low or
something in this sort. Be not upset, you will be soon worthy for an input in
them. Whether they will be worthy during that moment? :-) For beginners I can
advise such networks as RLE, BannerPoint, LBE. You not time met banners of these
networks on various sites, therefore I shall not stop on them. I can tell only,
that at creation of banners consider all aspects of their creation. Read through
clauses how to create the most effective banner. In adjustments of banner
advertising use targeting. Efficiency it does not cause doubts and allows to
lift CTR banners shown without its application. We shall admit your site it is
devoted to the literature then you should be shown a banner on sites of similar
subjects.
Create own dispatch in which publish all news of your site. It is possible even
a part of materials from a site to publish and in dispatch. Now there is a
number of services which allow to conduct own dispatches. Thus you do not need
to care of codings and other nuances. All it is done by them, and is
free-of-charge. I consider as the best variant CONTENT.RU. Publishing news you
inevitably involve repeated interest in a site. Than more often on a site, the
the maintenance of dispatch, the greater result you is more interesting than
updating will reach in promotion.
Many do not know about existence of services of sites engaged by promotion. They
can register your site in search machines and catalogues without ceremony. It is
possible to fill free of charge withtheir help the form of registration and in
some minutes registration at once in several systems. It allows to save a lot of
time and forces. Fair of sites allows to be registered at once in more than 60
resources. On it the maximum hour will leave. It is possible to register a site
in Internet-catalogue Protoplex, however, only the best sites here get,
therefore you should have really good resource.
Necessarily put on the site counter SpyLog or to it similar. It will allow you
to observe the statistics and to conduct correct promotion. Always it is
possible to see whence the visitor has come, on what pages of your site it goes
and so on. We shall admit, go on any page of your site then put the reference to
it to the main page more often or make its more visible. Thus improving the most
popular pages, you improve a general view a site. You will inefficiently spend
time, if will modernize nobody looked through pages. It only will take away your
forces.
Give to visitors of your site to take part in creation of a site, make possible
dialogue with them. Do sites interactive. The best site - such what it is seen
by visitors. Promotion of such site - pleasure. Always consider opinion of
visitors, ask their opinion, adhere to their tastes. In advertising texts
emphasize that it is the most favourable to emphasize. Try to present itself on
a place of your visitor, try to get used to this role as much as possible. If it
will be possible to you, you can lift the site.
20.05.2007. 21:12
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